With the hangover of the 8-M celebration, we bring you a very emotional and at the same time very real video about gender stereotypes that still persist in society and that we repeat without realizing.
It is a spot of Banco Santander in the framework of the Generation 81 initiative aimed at promoting equality, in which we see six couples of real parents in the first weeks of pregnancy.
A message for your son
The situation is that of parents who see their baby for the first time on an ultrasound, making them more aware that a life is on its way. After seeing the first ultrasound, they are asked to leave a message for their future child, without even knowing their sex.
When asked what they think they will be in the future or how they imagine them, the answers in the case of being a child they are phrases like:
-"My champion"
- "Son, you're going to get to know what you want"
- "Police, lawyer, elite athlete ..."
- "I imagine watching a superhero movie together ... he would play Hulk"
- "Actor, president ..."
- "I imagine them playing strollers"
- "They are more moved"
- "They are more noble"
- "You will be my little great champion"
- "You will be European champion with Madrid"
In Babies and more "Dream Gap": great Barbie campaign that wants to end gender stereotypes and empower girlsIn the case of being a girl, the answers are different. We hear them say phrases like:
- "Precious"
- "It's been your turn to be a girl, it's going to be a bit more complicated"
- "You will become the best dancer in the world"
- "To play dolls, kitchens ..."
- "The castles, the princesses, the tea sitting ..."
- "A girl is for life"
- "What the body asks me is to protect it from everything, to put it in a ballot box and not get out of there"
- "You may find yourself in life in situations where you are not valued enough for being a woman"
- "That you can walk free on the street ... without fear"
- "My girl is going to be my princess, that's for sure"
Then they were taught the answers they had given and they surprise themselves. When asked what they thought about the messages, one of the parents said: "I look like Neanderthal, from the 50s."
They decide to record it again being aware of the messages they convey and the difference is huge. We invite you to see it because in addition to getting excited, these stereotyped messages are something quite common that we have to start changing.
In Babies and more The 21 sexist phrases that children listen to (and reproduce) from an early age, and that we should avoid
