Christmas is always celebrated on the same dates, although the campaigns to send us the news arrive every year sooner, not to mention the nougat, marzipan and other sweets of such a marked celebration, which are already exposed in supermarkets.
Who can feel like in November a 'Christmas trunk covered with chocolate ?, and What to do with toy television commercials?If we do not let the children see them, they will not be able to talk with their friends about their wishes, if we leave them, they will hammer us insistently telling us 'what they want for Reyes'.
The fact is that the Spanish Association of Toy Manufacturers (AEFJ) has presented, as every year, "Star Toys 2012", an event that manufacturers take the opportunity to launch their most outstanding bets this Christmas. The objective is that consumers know the new toys that the Spanish industry will sell during the holidays. The AEFJ tells us that Although exports have grown, national consumption has decreased. The main foreign markets are Europe and Russia as the first non-community customer, which especially values Spanish production dolls.
75% of toy sales are carried out in the last six weeks of the year. In fact, at the end of the campaign you can accumulate 10% of the annual collection in a single day
According to this year's figures, it is expected that by the end of 2012, consumption will register 10% less compared to the previous year. Forecasts estimate that this Christmas lThe families will buy less toys but with a higher price and everything indicates that the best selling category will be dolls.
This year technology is once again positioned as a reference in the creation of toys. Not only products with more innovative utilities are created, but traditional toys have also adapted to the needs and added new technologies to their designs. Thanks to the Internet they have also increased their possibilities of play and interaction.
Now children can connect their toys to the Network and continue having fun with them. Among the sites most visited by the children are pages that allow them to continue the game developed in the offline universe, such as virtual communities or pages starring your favorite toys.
Both the promotion and the online sale are a great showcase to the sector. According to a study by The Cocktail Analysis and IAB for the AEFJ, the Internet is consolidated as a channel of information on the characteristics and price of toys for 64% of parents, who consult an average of 4.1 sources. However, the sale of them through the network is still a minority, reaching only 23% of parents.
Parents also find certain advantages in online shopping, such as the convenience of doing it from home, finding better prices, accessing a broader catalog or the possibility of finding suitable toys, among others
And is that most parents still prefer the physical purchase of toys because for them it is much more playful and exciting than online. In addition, a major drawback of the acquisition through the Internet is the difficulty of returning the items, something with special relevance considering the volatility of the choices of the children.
Among other resources that we have parents, Ludomecum stands out, which aims to enhance the search for information and purchase of toys through the Internet. This comprehensive toy search engine allows you to segment by age range, profile, manufacturer, compare prices and even make your own online toy catalog.
Our country has a great tradition in the manufacture of quality toys, and yet the current economic situation causes sales fall throughout the year, although in a milder way in the case of the summer / end of year campaign. Hopefully despite the prospects, the sector will not be very damaged during the next campaign.
