Parade with a 'hands-free' breast pump integrated in your bra, portable, discreet and without wires: a whole innovation in breast pump

Returning to work when you still breastfeed your child includes having to pump your milk several times during the workday. Can you imagine being able to count on a 'hands free' breast pump that works while you continue with your tasks, be silent and unnoticed pass?

Well it exists. It's called Elvie Pump. The model and mother Valeria García, wore it during London Fashion Week under her bra that at first glance seem protective of breastfeeding, but which are really two breast pumps, very small and light.

The model, mother of two children, paraded for Marta Jakubowsk wearing a black blazer and a pantsuit. Under the jacket, the model discovered a black bra, where the cups of the breast pump were seen.

We launched our latest innovation Elvie Pump at London Fashion Week today Model and mum of 2 Valeria sported Elvie Pump under her blazer jacket throughout @martajakubowski SS19 show to reveal she was wearing Elvie Pump the whole time Click the link in bio to discover more about Elvie Pump… #breastpump #breastpumping #fashion #fashionweek #londonfashionweek #lfw #breastfeeding #motherhood #newmom #pumping #momlife #pumpingmom #momsofinstagram

A 'light' breast pump

The newly launched Elvie Pump claims to be "the world's first portable and silent breast pump". Without cables and without lack of special nursing clothes. It only takes a few seconds to attach the extractor to the small container and place it on the chest.

Being small and light, Elvie Pump is worn in a normal breastfeeding bra, which makes it a true 'hands free'.

It is also silent, so you can pump anytime, anywhere, without people perceiving it.

You can also connect it to the free Elvie Pump app to control the volume of milk in real time, track the history of each breast extraction and control the pump remotely.

Too much technology for something as natural as breastfeeding, but certainly a revolution in the world of breast pumps, as it allows you to continue with your normal life while you express your milk discreetly without anyone noticing.

It is not yet for sale, but the start up has a waiting list for those who want to get the product. In October it will be available in the UK for a price of 429 pounds (483 euros) for a double unit and 229 pounds (258 euros) for a single pump. After the approval of the FDA that is being processed, by the end of the year, the double unit will also be available in the United States and Amazon for $ 479 (410 euros). Not suitable for any pocket.