It all started as a result of a controversial interview in the ABC newspaper in which the journalist Samanta Villar, a recent mother of twins and author of the book 'Mother there is more than one', declared that "having children means losing quality of life." His statements about his way of seeing motherhood raised a stir and numerous criticisms on social networks.
In Babies and more we put ourselves in her shoes and explained why we believed that we should not criticize her for saying that being a mother has lost quality of life. That was three weeks ago, and when it seemed to cool, the infant feeding brand Hero attacks Samanta Villar on Twitter for his personal opinions about motherhood.
As we see in the chronology of the Tweets (although there are media that mention that the attack of the brand is in response to a tweet from Samanta about its products), the first attack has been that of the brand mentioning the journalist about the launch of his new #EmpiezaLaVida campaign
To @samantavillar, well-off and famous, his children make him "lose quality of life." Mood Samanta, your children will love you the same. #EmpiezaLaVida pic.twitter.com/FtZ4qyMiis
- Hero Baby (@HeroBaby) February 17, 2017
Hours later, Samantha responded to the brand reproaching him that a vision of motherhood that is not idyllic does not support his campaign, and messes with his products.
@HeroBaby a realistic vision of motherhood does not serve your brand, I understand. But how could you start with your products?
- samantavillar (@samantavillar) February 17, 2017
Minutes later, Samanta counterattacks by asking the brand for the palm oil used in its products, to which Hero has not responded so far.
Hi @HeroBaby Why do you put palm oil in your products, with low nutritional quality and damage to the environment? Thank you
- samantavillar (@samantavillar) February 17, 2017
@danilorite @HeroBaby you have to have a stomach to put a 1% banana, 1% cookie and call it a natural product pic.twitter.com/CQvaeNS6av
- samantavillar (@samantavillar) February 17, 2017
A war in view of all
Social networks are a great promotional tool for brands, but they can also become double-edged weapon, because everything that happens there, good or bad, happens in everyone's sight.
That a brand is promoted at the expense of lashing out against the personal opinions of a mother I think It is not a successful strategy.
Although Hero calls her "well-off and famous" Samantha is still a mother who says how she feels about her motherhood. A personal feeling that, by the way, many share when they become mothers, and of course it is respectable. Not for all women, motherhood is the cusp of happiness.
Share it or not, it's your opinion period Using that argument to give visibility to a campaign, and as I said before, in everyone's view, can be very expensive. Hero's attitude has not been well received by his followers whose reactions were swift, including the boycott of his products. We will see how the war continues.
@samantavillar @danilorite @HeroBaby In the end I have to agree with my mother and mother in law that "you better do it and so you know what you eat"
- Stack (@ Stack) February 18, 2017
I just analyzed with @HeroBaby's treatment of @samantavillar; it's over to give my twins their products!
- Montse Aguadé (@maguatti) February 17, 2017
Upgrade
Hero Baby has just responded to Samantha with a new tweet:
. @ samantavillar Our mood was never to offend you. We wish you the best. Congratulations on your motherhood, Samantha! #empiezalavida pic.twitter.com/GOsJTQBhmD
- Hero Baby (@HeroBaby) February 20, 2017
Update 21/2
Hero Baby posted today a statement on the use of palm oil in their products:
We share this statement in which we explain the doubts raised about palm oil. Thank you all for the interest! pic.twitter.com/yLkRKaXDin
- Hero Baby (@HeroBaby) February 21, 2017
