MSC Cruises Y The LEGO Group join forces to create new game rooms and LEGO activities for families and children aboard the ships of the fleet. The agreement is part of the strategy of MSC Cruises to optimize the overall experience on board for travelers and in the case of LEGO travelers can access their toys on the twelve ships of their fleet. Now families will also be able to access specific products and also dedicated play areas for younger travelers.
The LEGO Group will design new playgrounds on board MSC Armonia and MSC travelers will have the opportunity to discover it from November 2014 on their itinerary through the Canary Islands. On cruises you can access clubs and leisure facilities for five different age groups: Baby club (under 3 years old), Mini Club (from 3 to 6 years old), Juniors Club (from 7 to 11 years old), Young club (from 12 to 14 years old) and Teens Club (from 15 to 17 years old). Among the materials that can be used are LEGO DUPLO for children under 3 years, which includes games and challenges, the classic LEGO pieces and a Vertical Play Wall for children between 7 and 11 years old, the Building Happening for children between 6 and 11 years old and a LEGO Experience day by cruise, which when practiced also allows to obtain a special LEGO Master Builder Diploma And finally, a LEGO pet two meter call Sailor Walkabout He will join the MSC Cruises crew to greet and welcome the little ones and add fun to the parades and events on board.
All these services will be available free and they will also be offered on board the two new ships that will be incorporated into the MSC Cruises fleet in 2017.
The CEO of MSC Cruises is Gianni Onorato and he has expressed that "the pieces and toys of The LEGO Group are endearing to thousands of people who have grown up playing with them, so with this partnership we hope to give our young travelers the chance to live unforgettable moments and that they will always remember."
MSC Cruises is a leading cruise company in the Mediterranean, South Africa and Brazil and operates worldwide. MSC Cruises believes that global leadership implies greater responsibility towards the social environment and for this reason, it has alliances with UNICEF, which he supports in educational projects for children in Brazil. Now, the alliance with LEGO shows the commitment of the company with its travelers and especially with the kids to offer them very pleasant and entertaining travel experiences.
