The protagonist of the campaign spot that many of you will encounter these days is called Iridé, and he recovered last year from pneumonia because his mother was able to take him to a health center in time to receive the treatment he needed.
In this globalized world, information and illusions are shared, but not the chances of survival of children. Note that pneumonia, diarrhea and malaria remain the main causes of infant mortality, if we take into account the total number of minors; This is not the case when only children living in developed countries are counted, for them the first cause of death is accidents.
In the fixed panels of a large city, Iridé is seen with his eyes closed, and below the image a legend indicating the mechanism of a campaign that aims to influence the sad reality of infant mortality due to preventable causes
By participating It is contributing to the acquisition of vaccines, medicines, mosquito nets, or access to drinking water. This is a unique action by UNICEF, which works in more than 150 developing countries with stable professional teams and through long-term programs. The campaign is called Now We Can't Stop.
The pedestrian reaction who watched attentively, sent the SMS, and were surprised with the change in the face of Iridé, was recorded in Madrid, Ymedia being the company responsible for the action.
